Perhaps the most important aspect of business planning is simply doing it. More and more business
owners are beginning to compile business plans even if they don’t need a bank loan. Others discover the
value of planning when they must provide a business plan for the bank. The sheer act of putting
thoughts on paper seems to clarify priorities and provide focus. Sometimes business owners completely
change strategies when compiling their plan, deciding on a different product mix or advertising scheme
after finding that their assumptions were incorrect. This kind of healthy thinking and re-thinking via
business planning is becoming the norm. The editors ofBusiness Plans Handbook, Volume 22 (BPH-22)
sincerely hope that this latest addition to the series is a helpful tool in the successful completion of your
business plan, no matter what the reason for creating it