Business in today’s world is one of increasing diversity.
Undertaking commerce even by an individual
can mean working globally through a welter of new
media with opportunities of all sorts rapidly appearing.
The boundaries, scope, content, structures, and
processes of a business activity can morph into completely
different ones in the course of a project. Contemporary
businesses and certainly future businesses
find it incumbent upon them to fit with the requirements
of environmental and economic sustainability
of the others who inhabit our world. Of course the
practices, technologies, and tools of business are currently
utilized by professional managers in government,
education, arts organizations, not-for-profit
organizations, political organizations, social service
organizations, etc. That is, rather than having an
opera company run by a former singer who charms
its patrons, what is expected is a former singer who is
a professional manager who is adept at grappling with
the issues, requirements, and expectations associated
with responsible business.