The Lean Startup movement is galvanizing a generation of entrepreneurs.
It helps you identify the riskiest parts of your business plan, then finds
ways to reduce those risks in a quick, iterative cycle of learning. Most of its
insights boil down to one sentence: Don’t sell what you can make; make
what you can sell. And that means figuring out what people want to buy.
Unfortunately, it’s hard to know what people really want. Many times,
they don’t know themselves. When they tell you, it’s often what they think
you want to hear.* What’s worse, as a founder and entrepreneur, you have
strong, almost overwhelming preconceptions about how other people
think, and these color your decisions in subtle and insidious ways.
Analytics can help. Measuring something makes you accountable. You’re
forced to confront inconvenient truths. And you don’t spend your life and
your money building something nobody wants.
Lean Startuphelps you structure your progress and identify the riskiest
parts of your business, then learn about them quickly so you can adapt.
Lean Analyticsis used to measure that progress, helping you to ask the
most important questions and get clear answers quickly.