In recent years, the issue of business models has been the subject of many

theoretical and practical discussions. Business management enthusiasts

search for effective and efficient solutions that not only have a positive

impact on the success of companies but also aim to maintain synergy

with the external and internal environment. Shaping positive relationships

with the business ecosystem is a condition for ensuring the long-term

and sustainable development of modern enterprises. Social aspects

are of key importance in the era of global access to information and

knowledge. The attractiveness of business models depends to a large

extent on the social acceptance of the proposed solutions. In the case of

innovations in the field of digital business models, two areas concerning

social issues play a key role. The condition for the monetization of digital

business models is to gather a user community that ensures a constant

flow of information, knowledge and money around the ideological driver

of the business model. The construction of digital business models

strongly depends on the size of the community around them. The first

and most important goal of designing digital business models is building

a community based on an attractive value proposition for societies. It

must be broadly socially accepted so that it can solve problems in a universal

way, regardless of cultural factors.